Seabrook challenge

Seabrook Crisps is turning up the heat in the crisp market with a new superhot “Fire Eaters” range, in 150g bags so the fun can be shared. Available in varying degrees of heat, the new range comes in Searin’ Hot, Smokin’ Hot and Scorchin’ Hot, which contains Trinidad Scorpion Chilli, the world’s second hottest chilli variety and has an extreme heat warning on pack. Consumers are invited to take the Seabrook Fire Eaters challenge by documenting their attempts to tackle the new range and sharing their reactions on social media.