Mark Walker is Sales Director at Swizzels, the UK’s fastest growing sugar confectionery manufacturer and the largest independent familyowned sugar confectionery business in the UK. Swizzels continues to perform well in the confectionery market, with sales up +20% YOY. He said:
“Easter is a key sales period for confectionery, with Swizzels having traditionally experienced strong sales, and we expect this to continue in 2018.
Sugar confectionery is becoming more popular with consumers at Easter, as the latest figures show Easter-themed sugar confectionery is worth £1.7 million over the six weeks of Easter, with gifting items and larger variety products accounting for the majority of Easter sugar confectionery sales.
Brand new for Easter 2018, Swizzels’ Fun Mix is the ideal chocolate alternative for an Easter gift. Featuring a novelty Easter bunny design, it is sure to catch the eye of parents and other family members looking for a treat to entertain the children during the Easter break. Filled with some of Swizzels’ muchloved sweets, the pack also contains wax crayons, a colouring page and a selection of fun puzzles, ensuring hours of fun.
Swizzels’ Easter Mix Tub is returning for Easter 2018. The tub is filled with a variety of Swizzels’ most popular sweets, all individually wrapped. The charming Easter-themed design and high-quality tub with handle make it ideal for Easter egg hunts or for family sharing.
Also, back by popular demand is the Spring Selection bag, having experienced +53% growth in 2017 vs. 2016.
This fun, spring-themed sharing bag contains a range of Swizzels’ most popular brands, meaning there is something for everyone to enjoy when sharing with family and friends.”