Tanya twists for Diet Coke

Diet Coke and Coca-Cola European Partners are celebrating the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants, with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds. A host of clips show Tanya, famed for her quirkiness, taking leads from an on-set director to try and bring the flavours to life, including trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ dance moves. The campaign spans TV, radio and out of home.