PG tips and Persil are launching a range of limited edition packs (LEPs) this month to raise a whopping £1 million in aid of Red Nose Day. Unilever will donate 8p from every promotional pack produced before March 2015. The activity will be supported by two above-the-line campaigns for each brand, including digital and TV advertising, set to break in February.
Available exclusively across the Small & Mighty range of liquids, the Persil LEPs will feature an eye-catching, red Stain Eraser Ball, simulating the iconic Red Nose, which has become synonymous with the bi-annual fundraising event.
The PG tips tea’s LEPs will feature the brand’s iconic Monkey wearing Comic Relief’s famous Red Nose against the back drop of the London skyline, along with a prominent Red Nose Day logo.
Packs of Persil Small & Mighty detergent and PG tips tea will also carry key campaign cues including a ‘Help us raise £1 million for Red Nose Day’ flash, to encourage greater shopper engagement on shelf.
Kate Hearn, Brand Manager for PG tips at Unilever UK comments: “As one of the UK’s leading FMCG suppliers, we’re delighted to be launching a range of limited edition packs this year across both the tea and laundry categories. We’re confident the packs will not only help raise much needed funds for Comic Relief, but also help drive retailer sales through increased consumer engagement, with both the Persil and PG tips packs specifically designed to create additional theatre in store.”