Varlink Expands into retail IT

vavavaVarlink, the York based Specialist IT distributor, has announced that it has expanded its product range to facilitate entry into the retail IT market. Mike Pullon, CEO, explained “the number of retail specific resellers buying Opticon & Datalogic scanners, Janam, Psion Teklogix & Datalogic data capture terminals and Zebra printers from us has been growing steadily. We commissioned some external market research that established a high degree of satisfaction with the quality of our services and the competitiveness of our pricing and revealed a willingness from our reseller channel to purchase additional products from Varlink. We have collective experience of working in the Electronic Point of Sale (EPoS) sector through the specialist EPoS Logistics division of ABC Technology Distribution. A review of the market place has led us to launch a new sales division of Varlink, EPoS Distributor, to better serve resellers of EPoS products”

Partner Tech have appointed Varlink as a distributor of their full range of products which includes EPoS terminals, handheld terminals, touchscreen monitors, small footprint PC’s, customer displays, keyboards & magnetic stripe readers, cash drawers, mobile printers and receipt printers. Details of these can be found on the newly developed feature rich e-commerce site www.eposdistributor.co.uk

Tim Van den Branden, MD of Partner Tech UK commented “we are excited to have an organisation of the calibre of Varlink distributing our products. We are convinced that the team at EPoS Distributor will work hard to earn business from resellers. The marketing tools and distribution services that they offer resellers are outstanding and will really help our mutual customers build sales of our products. Their total focus on working with the reseller channel reassures us that customers can request, and will be given, project and product support in total confidence. We are about to launch a revolutionary range of hospitality focussed products, so we have some exciting times ahead of us in partnership with Varlink.”

Sabine Kelly
Marketing Manager
Tel: 01904 717186
e-mail: sabine.kelly@varlink.co.uk
web: www.varlink.co.uk