Whitworths growing the healthy snacking category

Frootz-x4_1With the ongoing focus of maintaining a healthier lifestyle, healthy eating is an everyday must, but following the festive season January is renowned for health kicks, diets and considering food consumption and where it can be improved. Biscuits, cakes, crisps and other treats are great sellers in the lead up to Christmas, but consumers’ habits change in the New Year. For those not wanting to deny themselves of snacks completely, stocking healthier alternatives is essential.

Whitworths, the UK’s largest supplier of fruits, nuts and seeds, enjoys consistent year round sales of its wide range of snacking products, such as Sunny Raisin, and has seen an increase in demand for its baking fruit such as the extra juicy range of sultanas and raisins and its Tree Fruits range of prunes, apricots and dates. The company has recently launched Frootz – 18g bags of delicious orange, lemon, strawberry or raspberry high fruit buttons packed with 80% fruit with no artificial flavours, colours or sweeteners. Perfect for childrens lunchboxes and ideal for teens and adults looking for a healthier alternative to high fat snacks.

Clinton Orchard, Whitworths Marketing Director, commented: “Retailers are bombarded with ‘better for you’ products day-in-day-out and it’s hard to decide which products to stock, but as the NHS continues to promote its 5 a day campaign – fruit should always be high on the agenda. Whitworths fruit is packed full of goodness, very low in content and due to the processes our products go through, guarantees your customers the best quality.

“We also ensure our products are aesthetically pleasing to both adults and children. To reflect Whitworths commitment to quality, the new high-end look packaging for the 35g snacking range complements the excellent standard and taste of Whitworths fruits.

July-logo-with-strapline“Snacking isn’t a sin – but if we can make it healthier and tastier, everyone benefits. We predict snacking fruits will be this years’ big thing and they provide an incremental profit opportunity for retailers as consumer demand for healthier alternatives to crisps and savoury snacks increases.”

Whitworths 35g snacking range is available in handy sized bags, the five varieties include; apricots, prunes, pineapple, dates and cranberry and a sultana and raisin mix – perfect for those on the go.

Whitworths Limited

Tel: 01933 653 000

Email: info@whitworths.co.uk