ZIG-ZAG NPD champions undiscovered music talent with the unbleached sessions

Leading RYO accessories supplier Republic Technologies (UK) Limited is backing the launch of ZIG-ZAG unbleached rolling papers with a major music promotion – The Unbleached Sessions – giving music fans the chance see two headline bands live and to champion undiscovered music talent.

ZZ_50_BROWN_SLIM_3DPACK_RGB-(4)ZIG-ZAG is sponsoring The Unbleached Sessions from May to September in which six unsigned bands will get the chance to support The Cribs or Mystery Jets at leading London music venues.

Fans will see the six undiscovered bands go head-to-head in three preliminary rounds, with the winning band supporting The Cribs in London on September 11.

Advertised on Spotify and in NME magazine, fans vote online and also get the chance to win free tickets to The Cribs’ gig, as well as choosing which tracks will feature on their setlist.

“ZIG-ZAG is an ‘originator’ brand and The Unbleached Sessions allows music fans to play an active part in a new music experience. It also gives them the chance to celebrate and champion undiscovered music talent – and to see two amazing bands live,” says Eleni Koulara, Republic Technologies (UK) Limited’s Marketing Manager.

ZIG-ZAG unbleached papers are amongst the thinnest, lightest and most transparent currently available in the UK.

Made from 100 per cent wood and silky to touch, the unrefined papers feature a high quality watermark which assists in the rolling process.

“We’re confident that ZIG-ZAG unbleached papers will appeal to the growing number of consumers actively seeking a lighter, smoother experience in the roll-your-own sector,” adds Eleni Koulara.

“The papers introduce another point of difference to the RYO fixture – one of the hallmarks of the ZIG-ZAG brand.”

The papers are available in both Regular (rrp 27p for 50 papers) and King Size Slim (rrp 70p for 50 papers).