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kohinoor-rice.jpgLeading Basmati rice brand Kohinoor is celebrating Eid and the festival of lights, Diwali, by offering its customers even more reason to be joyous during these times. Anyone who purchases a stickered promotional 5, 10 or 20kg bag of Kohinoor Basmati Rice from 1st August will be given the chance to enter into a draw for one of 40 Sony’s 40-inch LCD TVs.

All customers need to do is complete the form in the pack and return it before the draws start on 19th September. Daily prize draws will be announced live on Sunrise Radio London between 5pm and 6pm daily (1458 AM or Sky Channel 0133) through until 28th October, covering both traditional festivities. Winners will also be notified by post by a company representative within 7 working days.

Entries that are unlucky will be carried forward to the next day – customers have 40 opportunities to win.

To ensure there is maximum interest in the promotion it will be supported with an advertising campaign on major UK Asian TV and radio stations, worth over £150k.

Enlightening Factoids about Diwali
The festival marks the victory of good over evil, and uplifting of spiritual darkness. Symbolically it marks the homecoming of goodwill and faith after an absence, as suggested by the story of Ramayana, an ancient Sanskrit epic attributed to the Hindu sage Maharishi Valmiki and an important part of the Hindu canon.

On the day of Diwali, many Hindus wear new clothes and share sweets and snacks. Some North Indian business communities start their financial year on Diwali and new account books are opened on this day.

Important Information on Eid
Eid ul-Fitr or Id-Ul-Fitr, often abbreviated to Eid, is a Muslim holiday that marks the end of Ramadan, the Islamic holy month of fasting. Eid is an Arabic word meaning “festivity”, while Fi?r means “to break the fast” (and can also mean “nature”, from the word “fitrah”) and so symbolizes the breaking of the fasting period.
Eid ul-Fitr starts the day after Ramadan ends, and lasts three days. It is verified by the sighting of the new moon. Muslims give money to the poor and wear their best clothes.

For more information on Kohinoor call 0844 477 9456 or visit

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