Americana’s Burger Board has launched the ultimate foodservice burger handbook – The Gourmet Burger Guide – to help operators grow their sales and satisfy their customers, by premiumising their menu selection and trading up to gourmet. A tangible reference tool, The Gourmet Burger Guide is available to download and is bursting with relevant advice such as ‘how to take plant based burgers to the next level of gourmet’, industry data and news on the hottest burger trends including the latest food fusions and mash ups as well as recipe inspiration.

Kate Sykes, Marketing Manager, Lantmännen Unibake UK comments: “We’re excited to be launching our brand new Gourmet Burger Guide which is packed full of inspiration and insight from our expert Americana Burger Board. We’re committed to supporting operators and to get the very best from a burger menu, and with 84% of burger consumers seeing a quality bun as a key characteristic of a gourmet burger offering. trading up is essential.”

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