Bestway Retail is proud to announce the exciting evolution of its best-one symbol proposition, in a further move to drive value and open market leading opportunities to retailers.
The shop in Kingswood, Bristol is a company-owned store, managed by Emma Cherry who has been there 22 years.
The neighbourhood c-store had previously been trading as a Central Convenience store.
It serves a low affluence customer demographic and has retail sales space of 1,247 sq. ft.
Now, it has been opened as a best-one store, with the benefit of a Bargain Booze licensed proposition within the store as an implant.
The store has a ‘shop within a shop’ structure, in line with Bestway’s strategic approach to offer different formats for different business models, mapped to the customer demographics.
The developed store pilots a new vision as the very first unveiling of the best-one’s brand evolution and refresh with an exciting enhanced licensed offer under the Bargain Booze brand, significantly upweighting the reason to visit and to drive footfall.
The licensed offer, the increased own-label range, and FTG sections are the stars of the show.
The store has just completed a £125,000 refit, featuring expansive open windows and the latest equipment including its new FTG identity called ‘grab & go’.
Capturing the latest thinking, look, and feel (both exterior and interior) and best-one proposition, the store has three distinct retail zones and includes a new counter design that now sells and serves: impulse and FTG; grocery/fresh-frozen; and an enhanced licensed offer through its sister brand Bargain Booze.
The store pivots the best-one value offer and messaging with compelling selling zones and missions for grocery and fresh, including the recently launched own label range ‘Best-in’.
Initial performance
Early indications have been extremely encouraging, showing a double digit increase in footfall and circa 20% increase in sales.
Bargain Booze is expected to be the primary driver of growth, with a halo effect across the categories.
Customers have been hugely enthusiastic with their feedback, the licensed offer is the new hero section with shoppers also welcoming the broader grocery offer, meaning they do not need to visit alternative shops in the town.
Retailers that have visited the store have been very complimentary and Bestway is in talks with several retailers who want to replicate it.
Importantly the early signs are proving that the evolution of best-one is a hit with shoppers, and Bestway is excited to see the performance as the store goes through the summer months.
Bestway has taken and continues to embrace internal learnings from the pilot in respect of range and pricing and will continue to monitor as the group rolls out further site developments and builds scale.
The pipeline for stores continues to be the group’s focus and it looks forward to bringing more innovation to this space.
Dawood Pervez – Managing Director, Bestway Wholesale, comments: “We are very encouraged by the early indicators from the Kingswood store, which in just four weeks is delivering above expectation, with sales still rising.
“The store pivots the best-one value offer, which is what we have been focusing on to help retailers drive value and improve margins. It dials up the messaging with compelling selling zones and missions for grocery and fresh, alongside our own label range ‘Best-in’.
“The evolution of the best-one store follows on from our successful and market-leading hybrid approach where we have a pipeline of stores in the next 12 months.
“By applying the same principles to best-one in line with the best-one proposition (that not only includes Bargain Booze but the multi-award-winning Best-in own label range), we are driving transformative change into Convenience Retailing, and reinforcing the innovation, value and opportunity that our hybrid model offers to retailers.”
Jamie Davison – Retail Director, Bestway Retail, comments: “This initiative is about driving upsell and engagement with shoppers through taking a fresh approach and delivering the consumer with the right products at the right price.
“By blending brands that give trust and confidence to the consumer, with the right product range and merchandising, it is proving an enormously powerful proposition.
“We will be looking to the future and what this opportunity means for our retailers.”
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