Bidfood’s award-winning Christmas Gift campaign is back for a third year to reward dedicated hospitality staff who sacrifice spending Christmas with their families to make the holiday season special for others.
Christmas is a special time of year for family and friends to come together to celebrate, and with 93.4% of hospitality workers accepting that there is a chance they will need to work over the festive period[1], Bidfood is giving back to these dedicated workers by giving them a special Christmas gift to enjoy post-Christmas.
Recognising this sacrifice, and that 40% of those working over Christmas admit to feeling guilty about not spending this time with their families[2], Bidfood want to give the gift of quality time for those working in the industry to enjoy with their families celebrating after the Christmas season is over. Each winner will enjoy dinner at a restaurant of their choosing with their family, and a surprise Christmas Gift once the busy period has passed.
Bidfood is calling on the industry to nominate** dedicated individuals in their outlets who will either work on Christmas Day or Boxing Day this year (and/or worked last year), that consistently go above and beyond to make Christmas time special for thousands of others.
The winners will be judged and selected by a panel of leading industry influencers – including Bidfood’s Group Sales & Marketing Director, Andy Kemp; Anne Pierce, Chief Executive at Springboard; the COO at UK Hospitality, Jackie Marlow; Lindsay Boswell, Chief Executive at FareShare; Jeremy Gibson, Marketing Director at Hospitality Action and Andy Jones, Chair of PS100 to name a few.
Four winners, one from each of the following categories, will be revealed on Monday, 2nd December. Categories include:.
- Accommodation: hotels, B&B’s, hostels, pubs with accommodation etc.
- Care: hospitals, care homes, hospices etc.
- Foodie outlets: restaurants, pubs, cafes, bars etc. (includes QSR and B&I)
- Charities/other: includes all charities supporting the needy by giving them a place to stay and food and schools/universities
Commenting on the campaign, Bidfood’s Group Sales & Marketing Director, Andy Kemp said: “I’m delighted to announce the return of our award-winning Christmas Gift campaign.
“Not only does this campaign reflect the hard work, dedication and importance of our industry over the Christmas period, but it highlights some truly heart-warming stories.
“There are so many that sacrifice their own family time to serve others every year, so we wanted to say thank you to some of those standout individuals in our industry for their hard work and contributions.”
Entries are open from Monday 21st October to midnight on Monday 15th November and can be made online at www.bidfood.co.uk/christmasgift
**Entries are open to those individuals that work in outlets who are involved in the preparation or serving of food and beverages. Full terms and conditions will be listed on the website once voting goes live.
[1] Survey of 750 respondents conducted by 3GEM on behalf of Bidfood (September 2018)
[2] Survey of 750 respondents conducted by 3GEM on behalf of Bidfood (September 2018)
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