• Walkers price marked packs (PMPs) are increasing from a case size of 12 packs to 15 packs
  • Larger case sizes will help retailers keep shelves fully stocked without the need for regular replenishing
  • The move will help time poor retailers to meet customer demands for the best-selling Walkers packs 

Walkers, the category* leading crisp brand[1], is delivering further support to independent retailers by increasing the case size of its popular price marked packs (PMPs) from 12 packs per case, to 15 packs per case. Walkers PMPs run across Walkers Crisps, Doritos, Sensations and the family favourite snacks range which includes popular brands such as Quavers and Cheetos.  These brands have performed exceptionally well in convenience stores, with the price marked packs growing at +15% this year[2].

With this success, retailers have found that PMPs are selling out even quicker and many are struggling to keep their shelves fully stocked throughout the day. The increase in case size helps answer this challenge and ensures retailers always have stock ready to go to meet customer demand.

The success of the PMPs has been driven by the UK’s love of crisps and snacks. Will Kerr, Head of Impulse Category at PepsiCo, comments: ‘’The booming sharing segment is growing by +14% and now represents over half of all snacking sales. We are out there helping retailers drive increased visibility of this format to ultimately maximise sales”.

He continues: “We see huge value in working collaboratively with retailers to help them grow sales through their core Walkers range. The popularity of PMPs presents a huge opportunity for retailers and reinforces the value message in the eyes of the consumer. We hope this case size move will support even more of our independent retailers, and help them drive their sales without compromising on their storage capacity.”

The new 15 case format will be available across the Walkers Core, Doritos, Sensations and family favourites snacks ranges, and the full range will be available from January.

This latest move from Walkers comes off the back of their recent category advice launch led by a year-long research and insights project to understand the savoury snacks category. The impulse-focused project led to the development of the Walkers Hero 20, made up of some of the best-selling and much-loved brands in the savoury snacks category – a large proportion of which are included in the PMPs range.

For more information about how to choose the right range for your store and make the most of your crisps and snacks offering, visit www.countsfomore.co.uk, the online bonus and savoury snacks category management website.

*Savoury Snacks Category

[1] Based on Total UK Sales data. Walkers were the best-selling crisps brand as recorded by Nielsen (52 Weeks date to 11.05.19) excluding ROI

[2] Nielsen Symbols& Independents YTD to 07.09.19

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