Leeds based business Boost Drinks has appointed Kirsty Birks as its first Non-Executive Director in a move that signals the soft drinks business intention to further grow within the market.

Birks, has worked alongside Boost Managing Director and founder Simon Gray for 12 years, working within the business as Strategy Director and more recently as an independent strategic adviser. Kirsty has worked alongside the Boost leadership team on the business’s longer term growth strategy and culture.

During her time advising Simon Gray and the team, the Boost business has gone from strength to strength, moving from one category into three and significantly increasing its distribution across the UK. Now with a successful energy, sports and protein range the business has risen to challenge some of the biggest soft drinks brands in the market and secured the second fastest-selling stimulation SKU in the UK as well as the 3rd fastest growing sports drink.

Birks was formerly a director at Leeds based brand strategy consultancy Propaganda for 13 years focused on working on brand and business strategy as well as holding the position of Vice President at the Management Consultants Association for several years.

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