There will be cheers all around in the coming months as Brakes turns the spotlight on the huge opportunities in the fast-evolving pub catering sector with its new ‘Perfect for Pubs’ campaign.
Brakes will be supporting its pub customers more than ever with an exciting campaign of activity designed to help pubs grow sales, increase footfall and maximise profit.
By focusing on insight driven solutions, exploring premium opportunities such as food provenance, creating on-trend dishes, and, above all concentrating on great value, Brakes will help pub operators add interest and drive sales in this highly competitive sector.
Alongside product promotions perfect for pubs there will be social media activity, advertising, and newsletters outlining current insights, challenges and opportunities to help pubs thrive in this challenging and evolving market. Supporting this will be a series of exciting and inspirational recipe videos featuring Michelin starred chef, and owner of award-winning pubs, restaurants and hotels, Mark Sargeant. The videos will include tips on creating great tasting dishes that tap into current trends such as premiumisation, healthy eating, and vegan/vegetarian cuisine.
“Brakes is proud of its British heritage, and the fact that it has been supplying the nation’s pubs for more than 60 years,” says Brakes’ Head of Food and Brand, Sarah Wilkinson. “Keeping everything fresh and up-to-date, our latest ‘Perfect for Pubs’ campaign is designed to engage, motivate and help pub operators as they approach one of their busiest trading periods. At the same time, it underlines our position as a great British company supporting the great British pub.”
For more information on Brakes’ ‘Perfect for Pubs’ initiative visit www.brake.co.uk/pubs or call 0345 606 9090.