Kara, the foodservice specialists of the Finsbury Food Group, revealed sandwiches have become the star of the breakfast table, rising from 5.1% to 6.2% of food eaten over the last year. Jane Olney, Commercial Director at Kara, said, “The huge growth in sandwiches at breakfast time is linked to the rising trend of the gourmet ‘breakfast sarnie,’ with chefs pouring as much detail into a breakfast muffin as a three-course meal. “As our lives get busier, eating on the go has become the norm. With consumers now casting aside classic mealtimes in favour of an ‘eat when hungry’ mentality, it couldn’t be a better time for operators to take advantage of the ever-so versatile gourmet sandwich, which can be adapted for any time of the day.”
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