Britvic has announced that Phil Sanders, formerly GB Commercial Director At Home, will be moving to the role of Out of Home Commercial Director, effective from early November. Working across the convenience, impulse, foodservice and licensed channels, he will be reporting directly to GB Managing Director, Paul Graham.
Sanders has been with Britvic for four years and commenting on the appointment, Paul Graham, GB Managing Director at Britvic, said: “Under Phil’s leadership, the Britvic At Home Channel has outperformed the market through excellent brand activation and a focus on category based, joint business plans. Phil will bring his wealth of skills and knowledge from his existing role to develop the fantastic growth potential that we see working with our customer partners in Out of Home. The performance of the At Home Channel under Phil’s leadership has been superb and we know this will be reflected in his new role.”
Sanders commented: “It is a truly exciting time to work in the soft drinks category, especially as we see a growing trend for low and no alcohol alternatives in the out of home market – it opens a wealth of opportunity for us to create new and interesting adult soft drinks solutions. Our portfolio of Britvic brands and formats provide great solutions for the different outlets and occasions within the channels. I am looking forward to working with customers to develop ambitious growth plans and delivering excellence at the point of purchase.”
Sanders’ former responsibilities will be managed by Ben Parker.