- 200 Golden Cans will be hidden across all packs of Bud Light
- Winners will receive £250 or a pair of tickets to a Bud Light sponsored event
Bud Light, a proud part of Budweiser Brewing Group UK&I’s portfolio, has launched ‘The Golden Can: Find Me If You Can’ last month. In the ultimate treasure hunt, lucky shoppers who find one of the 200 Golden Cans hidden in participating retailers will win £250, or tickets to an epic experience at a Bud Light sponsored event, including: England football matches, National Football League UK games and more.
Bud Light wants to know its consumers inside and out so, using Bulbshare, Bud Light undertook research to find out the best way to continue improving its brand engagement. The results showed that people are more likely to participate in competitions when it’s possible to win a prize instantly, leading Bud Light to create an exciting treasure hunt ‘The Golden Can: Find Me If You Can’. Every shopper who finds one of the beer brand’s Golden Cans will be given a unique code; when entered into www.budlightgoldencan.co.uk, the code reveals their epic prize.
From August to October, Golden Cans can be found hidden amongst all 440ml closed packs of Bud Light across grocery and convenience stores. The limited-edition cans have been redesigned to change the iconic Bud Light blue to an eye-catching gold, indicating to consumers that they’re a winner.
Bud Light has had a long-standing affinity with sport and became the official beer partner of the England’s Men’s Senior Football Team last year, so is the perfect partner to match-viewing occasions. With tickets to various sporting events up for grabs, the competition allows the brand to amplify its association with sport and allow customers to make the most of these sales-boosting sporting occasions.
Budweiser Brewing Group UK&I, who makes Bud Light – as well as Budweiser, Corona and Stella Artois – is committed to providing its customers with unique opportunities to drive footfall and increase sales – something that this latest off trade activity for the Bud Light brand encapsulates.
Aina Fuller, Marketing Manager at Bud Light UK, said: “Bud Light continues to take a refreshingly uncomplicated attitude to life, which is why we’ve launched The Golden Can: Find Me If You Can activation – a light hearted but high value competition where consumers simply have to find a Golden Can to win. Whilst remaining a simple treasure hunt, the competition is driven by consumer-led insights and research, ensuring that we’re reaching our consumers in the most effective ways, and therefore helping our customers to do so as well.”