Brakes has launched a new guide to casual dining, helping operators make the most of consumer demand and gain an edge on competitors by highlighting key trends and new solutions.


Full of innovative products and menu inspiration, the guide covers key trends shaping the casual dining market, including:

Premiumisation – Burgers are one of the fastest growing UK food trends and offering premium toppings and sides will help your menu stand out.

Wellbeing – “Good food” inspiration to help operators appeal to the gluten-free or flexitarian consumer.

Asian influence – There is a desire for stronger flavours as consumer tastes become more adventurous. Fast, fresh and packed full of flavour, Asian food is a great way to bring variety and flavour to menus.

American influence – One of the biggest drivers of the casual dining market, our guide to incorporating American influences onto menus.

Becky Hover, Food Marketing Manager at Brakes, said: “With an extra 47 million visits to casual dining outlets in the past five years, casual dining presents operators with a huge opportunity to make their mark in this growing market.

“Our new Casual Dining Guide is designed to inspire operators with ways to easily implement quality, on-trend casual dining dishes to their menus.”

To download the guide, visit: casual-dining

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