The Rugby Football Union (RFU) today confirms its long-term partnership with Diageo-owned GUINNESS for four…

Cîroc the luxury vodka brand, is adding ‘Summer Citrus’ (37.5% ABV) to its esteemed portfolio.…

Global Brands Ltd expands Hooch portfolio with move into spirits category Hooch Spirits include two…

Bud Light launches new Bud Light Boxheads – to celebrate being Officially the Official Beer…

Heineken®, the official partner of the UEFA EURO 2020 tournament has launched a limited edition…

Lambrini, the UK’s no.1 perry brand, is growing its RTD range with a new convenient…

• HEINEKEN UK, the UK’s number one Cider producer, has launched a sustainable apple cider…

WKD, the UK’s no.1 RTD1, is signalling a major push in 2021 with the announcement…

One of the USA’s leading beers, AB-InBev’s Michelob Ultra is set to roll out marketing…

Berkshire Botanical, the artisan spirit brand from Whitley Neill creator, Johnny Neill, has added a…