Annually the pet food category in total convenience is worth £289 million, of which over…

The Plant Power range taps into the rise of plant-based diets so dogs can join…

New vegan pet food brand, Noochy Poochy, has achieved listings with a host of stores…

New range specially formulated for dogs who are ‘born to be outdoors’ and inspires consumers…

UK’s No.1 dog treat brand, Good Boy looks to expand its continued growth and category…

Sanicat, one of the UK’s largest cat litter brands[1] has unveiled a fresh new look as…

Mars Petcare’s luxury dog brand, Cesar, is unveiling a new product range that’s designed for…

Mars Petcare is working towards its global ambition of ending pet homelessness by 2030 with…

An exciting new vegetarian pet food brand promises to revolutionize the plant-based market with the…

Since it began in 2017, IAMS’ charitable initiative, I AM HOME has donated more than one million…