Halls, the UK’s number one relief candy brand, is unveiling an exciting new look this autumn, championing the different roles of the Mentholyptus and Soothers products. The Halls Soothers design showcases the sweets’ texture and real fruit juice centre, emphasising Soothers’ gentle soothing benefit, while the Mentholyptus range’s design displays the clearing menthol action benefit. A new poster campaign in December, targeting high footfall locations near stores, will raise awareness of relief candy throughout the cold & flu season. Halls PMPs are also available.
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