Del Monte the official fruit brand of the LTA, is continuing its partnership with the Tennis Governing Body, the LTA, for the second year. The collaboration will see the leading global producer and distributor of fruit and vegetables have significant exposure at the series of pre- Wimbledon grass court tournaments, including The Fevertree Championships at Queen’s Club, London.
Expanding upon last year’s hugely successful campaign, Del Monte’s partnership will deliver on-site activations through product sampling to over 155,000 attendees, on court branding and event advertising at the major British Tennis tournaments. Del Monte will also run an on-pack promotion across 3 million cartons of Del Monte fruit juice and prepared fruit pots. With a guaranteed 15 prizes to be won each week, those entering could win 275 Babolat racket & ball sets, 55 adidas courtside kits, and a top prize offering one lucky winner a 4-night family break to the luxury La Manga resort, Portugal.
Del Monte have also collaborated with top lifestyle, food and parenting influencers to help inspire healthy lifestyles through tennis among their growing millennial market. The 3-month influencer campaign will reach an estimated 1.5 million consumers and consist of product reviews, competitions, branded social media activity as well as mouth-watering recipes using Del Monte’s canned fruit range on the student recipe hub, MOB Kitchen.