East End Foods Ltd is pleased to announce the sale of the two East End Foods cash and carries.
The two cash and carry depots, based in Aston and Smethwick, have been sold to Jas and Jason Wouhra OBE, of Lioncroft Wholesale Ltd trading as East End Wholesale Stores.
Completion of the sale will take place in the coming months at which stage the cash and carries will trade under the East End Wholesale Stores banner, completely separate to East End Foods Ltd.
East End Foods Ltd will continue its focus on growing the iconic food, while East End Wholesale Stores will focus on growing the two cash and carries.
“We have a long-standing relationship with Jason and Jas and we look forward to continuing that relationship within the new organisation,” said Rohit Samani, Executive Chairman of East End Foods Ltd. “The East End cash and carries will continue to stock the East End brand and both companies are fully committed to building our businesses on a mutual basis.”
“We congratulate Jason and family, and all our people working in the wholesale cash and carries and wish them all the best for the future.”
Dr Jason Wouhra OBE, Chief Executive, East End Wholesale Stores, said: “I am extremely excited to lead the cash and carry business to new heights in this next phase of its growth and development.”
“I have immense confidence in the performance and opportunities within the wholesale industry and we are looking forward to working with our customers, suppliers and colleagues to grow the business and continue our relationship with the team at East End Foods Ltd to supply East End-branded products.”
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