Shoppers in East Anglia can now order groceries online from 92 local East of England Co-Op stores and have them delivered straight to their homes in as little as 30 minutes.
Following a successful pilot and a progressive roll-out which began in early December 2020, an additional seven East of England Co-Op shops have now been added to the Snappy Shopper home delivery app.
The retailer offers customers home delivery in 30-60 minutes and also offering a click and collect service, enabling customers to order via the Snappy Shopper app and collect from their nearest East of England Co-Op store.
This now means three quarters of East of England Co-Op’s 122 food stores across Norfolk, Suffolk and Essex are now offering home deliveries.
Sean McLaughlin, Head of Commercial from East of England Co-Op, said: “We are really pleased with how our home delivery service with Snappy Shopper is progressing. It is allowing our shoppers to shop with us even quicker and simpler. Sales have been beyond our expectation and backed by a collaborative approach across our business and with Snappy Shopper; we look forward to seeing how it can develop even further. The introduction of same day home delivery is part of the East of England Co-Op’s ongoing investment in technology, providing new ways for customers to shop with them.”
Andy Batt, Head of Group Development at Snappy Shopper, said: “The inclusion of seven new East of England Co-Op supermarkets into the mix is a significant milestone in Snappy Shopper’s evolution. Our technical development programme is aligned closely with East of England’s shopper-centric business plan which demands response to both same-day and longer-term shopping habits providing greater range and choice. The additional seven locations now join the existing roster of 85 stores which are reporting excellent results since launching before Christmas 2020.
“What has been fundamental to harnessing demand during the pandemic and the change in shopper buying behaviour has been the way we collaborate with colleagues at East of England. We have both invested in the partnership to ensure all elements of the Snappy Shopper platform delivers value, usefulness and simplicity for store teams and their communities who benefit from it,” Batt added.
As Snappy Shopper has gone from strength to strength in the last twelve months, its unique proposition and understanding of the needs of local retailers, combined with easy to use and reliable technology has enabled the tech company to build a network of committed retailers, many of whom, are enjoying the incremental sales potential that local home deliveries provide.
Snappy Shopper has seen unprecedented demand on its platform as customers look for a convenient, secure and safe means to purchase essential item and have them delivered rapidly. The service is now available at over 700 stores across the UK.
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