Foster’s heroes, Brad and Dan, are back for a new multi-media campaign that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Making its debut during the Grand National broadcast on ITV, the £6m campaign is Foster’s biggest advertising investment in years, reaching over 20m people, including 88% of men from 18-56. Building on the much-loved Foster’s legacy, the new campaign sees Aussie ‘agony uncles’ Brad and Dan offering their uniquely positive perspective on life from their beach-side den Down Under.

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers