Foster’s heroes, Brad and Dan, are back for a new multi-media campaign that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Making its debut during the Grand National broadcast on ITV, the £6m campaign is Foster’s biggest advertising investment in years, reaching over 20m people, including 88% of men from 18-56. Building on the much-loved Foster’s legacy, the new campaign sees Aussie ‘agony uncles’ Brad and Dan offering their uniquely positive perspective on life from their beach-side den Down Under.
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