Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at new locations, much to the delight of eagerly awaiting fans. Starting its tour on Friday 15th November, the Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday 15th December.
In a snowy winter wonderland setting, visitors will be able to enjoy festive photo moments and enjoy a small can of Coca-Cola zero sugar to get them in the Christmas spirit. In addition, when the Christmas Truck stops at Asda and Sainsbury’s stores, shoppers will be able to purchase a pack of 250ml glass bottles of Coca-Cola zero sugar, Coca-Cola original taste and Diet Coke and have the labels personalised with their name at the truck for a special festive treat.
This year, Coca-Cola has partnered with Crisis – the national homelessness charity, which is now in its 52nd year. Coca-Cola will donate 10p for each can recycled by visitors at the truck tour, with funds going to Crisis to help people out of homelessness. The initiative not only aims to help the charity, but also encourage recycling as part of Coca-Cola’s World Without Waste goal to help collect and recycle a bottle or can for each one sold by 2025 in Western Europe.