KP Snacks has launched their popular Penn State pretzel snack in a new multipack format. The launch is part of a burst of activity to promote KP’s under 100 calorie snacks, including a £500,000 campaign heroing Hula Hoops Puft and Skips’ health credentials via outdoor media and targeted publications. The creative includes a prominent 71 calorie claim, among the lowest offerings in the snacking market. KP Snacks’ research reveals 39% of snackers look for healthy products while 54% of shoppers agree smaller packs enable them to control their calorie intake.

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