Natural Immune Products, producer of healthy children’s drinks, is launching its NEW Nurture Fruity Water+ targeted specifically at young children (aged from 1 year) with added nutrients to support immunity and lower naturally occurring sugar – the first drink of its kind.
Made with 45% natural juice and 55% water, as well as nutrients that support immunity, bones, and teeth (scientifically proven with EU health claims) – Nurture Fruity Water+ contains no added sugar and less than 1 teaspoon of naturally occurring sugar per 100ml. What’s more, it is school approved and offers the UK’s first mess-free pouch for on-the-go convenience.
Endorsements of the new range have been received from nutritionists at Boots and Nutri Centre (Tesco) which have led to current listings discussions.
Key listings confirmed for March 2016 include: Ocado, Whole Foods Market, Holland & Barrett, Great Ormond Street Hospital, Marigold, CLF, Suma and multiple export markets including the largest online seller of children’s products in Europe. Additional key listings with leading grocery and pharma multiples, easyJet, Costco, ZSL Zoos and leading retailers in several export markets are currently in advanced discussions.
Nurture Fruity Water+ is presented in a convenient pouch (created by leading design agency Springetts) featuring its endearing mother elephant nurturing her calf (which has been trademarked Firsty™) for added on-shelf visibility on the baby aisle and consumer appeal.
In a major international survey, 88% of respondents were interested in food or beverages with immune health benefits, but only 40% actively bought them, demonstrating a 48% potential sales growth gap. With 87% of parents now concerned about their child’s immunity, evidence indicates that parents are increasingly demanding healthier children’s drinks with no added sugar and lower naturally occurring sugar.
“Children’s immune systems are least developed and most at risk to germs and infection the younger their age”, says founder Derek Sanders.
“Nothing nurtures better than breast milk and all baby formula producers strive to replicate it. However, there is a gap in the market after children stop breast-feeding and formula, as there are currently no functional drinks with added nutrients available for children from 1 to 5 years. Nurture Fruity Water+ has been formulated to support children’s immunity and be part of a solution to help busy, on-the-go families stay healthy.”
Nurture Fruity Water+ will be supported by a targeted print & digital marketing / communications campaign including a joint promotion with a leading children’s food brand and a leading online retailer. All activity will be predominantly focused towards mothers with preschool children as the defined target audience.
Available in 200ml pouches in shelf ready display cases of 12x 200ml, and 4x 200ml multipacks, flavours include: Cherry & Strawberry Fruity Water+ and Orange & Pineapple Fruity Water+ with a RRP of 99p to £1.49 / 200ml pouch, and £2.99 / multipack.