Oreo, the world’s number one biscuit brand [1], will be back on the UK’s TV screens this March, with a brand new ad campaign centred around a family road trip.
The 30-second ad will be on screen from 3rd March, showcasing feel-good family moments and featuring Oreo’s well-known twist, lick and dunk ritual.
The ad campaign is part of a £4 million UK media investment this year, including TV during prime time shows and Video On Demand.
Jonathan Holden, Senior Brand Manager at Mondel?z International, said: “The Oreo brand is growing strongly at +25% [2], and is now worth a huge £26.4 million [3] in the UK, with over 30 million packs sold last year [4].
“Last year’s TV campaign was a great success, and we hope that by reminding consumers how Oreo brings families together, we can continue to drive growth for our brand and for the category. The high profile of this campaign means that Oreo will be at the front of consumers’ minds, so retailers should stock up in advance to make the most of the increased awareness.”
[1] Euromonitor 2012
[2] Nielsen ScanTrack MAT vs LY to WE 28.12.13.
[3] Nielsen ScanTrack MAT vs LY to WE 28.12.13.
[4] Nielsen ScanTrack MAT vs LY to WE 28.12.13.
About Mondel?z International
Mondel?z International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondel?z International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondel?z International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
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