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Unitas Wholesale is delighted to launch the first in the series of Plan for Profit category guides for 2020, which focuses on the core range for the key impulse categories.

The guide has been simplified for 2020, with all the products featured being part of the Plan for Profit core range and the featured planograms are the smallest plans, containing core range products only.

The guide features the key products that retailers are advised to stock in order to maximise sales and profits within the impulse categories. For retailers that have the space to stock a wider range of products, the extended range and larger planograms can be viewed at or on the Plan for Profit app.

The Plan for Profit category range guidance has been compiled using information provided by our supplier partners, industry experts and member wholesalers, with key category insights regarding ‘Confectionery’, ‘Protein, ‘Sweet Snacking’, ‘Crisps and Snacks’, and ‘Soft Drinks’ included, to help retailers better understand and grow their categories in store. 

Accessing Plan for Profit

  • NEW printed brochures of the Plan for Profit Impulse category guide are available in selected Unitas Wholesale member depots. 
  • An online version of the guide and the core and extended product range can be accessed at and via the Plan for Profit app which is available to download on Google Play or the App Store.

The 2020 Grocery, Non-Food & Chill & Freeze edition of the booklet will be released in the summer followed by the Licensed & Tobacco edition in late Autumn, and in doing so will ensure essential information is available at the key trading and seasonal times of the year.

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