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Red Bull is encouraging consumers to unleash their inner athlete with its new campaign, Red Bull Project Pro. Seeking to inspire those who want to elevate their fitness routines with advice from elite athletes, the company says Red Bull Project Pro will provide what they’re looking for in an unprecedented manner.

As part of the campaign, six of the UK’s top athletes will offer a neverbefore- seen view of how they train and live their day-to-day lives. The campaign aims to drive positive associations with Red Bull across a range of diverse sporting occasions.

The campaign will see six limited edition cans across Red Bull Energy Drink and Sugarfree 250ml launch, featuring bespoke on-pack wraps, each signed by, and illustrating one of the six athletes.

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