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International wholesaler Rex London has been recognised with the Queen’s Awards for Enterprise: International Trade, after six years of outstanding growth in overseas sales.

Left to right: John Gurney (Managing Director), Les Whiteman (Design Director), Nigel Biggs
(Sales Director), Candy Smith (Head of Buying) & Taig Karanjia (Chief Operations Officer).

Rex London began in 1981 as a market stall in London’s Portobello market and now employs over 70 people. It has become a major international wholesaler of home and giftware, offering a range of over 2,500 products to retailers worldwide. 95% of products carry Rex London’s unique prints, developed in-house by their team of designers.

Rex London’s successful year on year expansion is in large part due to export, up 250% since 2012. Sales Director Nigel Biggs highlights the importance of staying connected with international customers, attributing Rex London’s successes to this outward facing strategy.

“We take a global outlook when it comes to trade; our websites are fully translated into French and German, we attend multiple international tradeshows each year and recently established a physical presence in the Netherlands and Belgium, from which we sell direct to local retailers.”

With further plans to expand in Europe and distribution arrangements being set up in Canada, Australia, New Zealand and Japan, Rex London now export to over 70 countries. Their products can be seen all over the world, from small independent shops to galleries, museums, and large department stores.

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