Rustlers, one of the UK’s Top 100 brands, which has a significant presence in the UK Convenience Channel has launched a campaign to highlight and reward the hard work that goes on behind the scenes in the retail industry to deliver a great service to communities.

Kepak’s market-leading brand is asking the industry to share stories on Twitter using #RustlersRetailHero of how colleagues from all parts of the industry go above and beyond, not just in the recent past but on an ongoing basis to deliver for their customers. For every story Rustlers receive using the campaign hashtag, they will donate £10 to GroceryAid*.

Ross Davison, Convenience Controller at Kepak says, “As a key brand within Chilled in the Convenience Channel, we know first-hand how challenging it is for the sector to consistently meet shoppers’ ever evolving needs through stocking the right ranges and delivering great service. Add the issues we’ve all had to face recently, and it’s been a particularly tough time. We want to shine a light on the hard-work, passion, and dedication that the sector put in 7 days a week, 365 days of the year.

“The #RustlersRetailHero campaign will highlight some great examples of the work being done behind the scenes, across the industry by people working extraordinarily hard, going above and beyond to help serve their customers and their communities.”

Whatever the role – retailers, wholesalers, suppliers, delivery drivers and more – Rustlers is calling on the industry to share stories on their Twitter feed @KepakTrade using the #RustlersRetailHero hashtag between 20 July to 14 August 2020.

The campaign beneficiary, GroceryAid, will receive the donations made through the #RustlersRetailHero stories, to help those in need across the industry receive vital support.

Steve Barnes, GroceryAid CEO, adds: “It’s great to receive this support from Rustlers. Backing like this means we can enhance our assistance for colleagues in need.  A great example of this is our GroceryAid Covid-19 Fund designed to help colleagues who need support now and throughout the full impact of the pandemic.”

Head over to to find out more or @KepakTrade on Twitter to make your nomination!

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