Saracens Sport Foundation partners with Burton’s in feeding futures project

Disadvantaged children are being given the opportunity to experience new sporting opportunities, and to learn about the benefit of a healthier, balanced diet, thanks to a community partnership between Saracens Sport Foundation and Burton’s Biscuit Co.

Burton’s is supporting the Foundation’s Feeding Futures programme which aims to provide high-quality sport and education provision for young people aged 10-12 from deprived areas in the local community.

Each week-long programme will include 3 days of high-quality sports sessions, along with educational workshops on various life skills topics and an excursion.

Welcoming Burton’s as a project partner, Head of Foundation, Kieran Crombie, said: “Holiday hunger is a big issue that as many as three million young people are facing in the UK.

“It’s incredible that we can get the support of an amazing company like Burton’s Biscuits to deliver holiday programmes for those most in need.

“We will be providing breakfast, lunch and loads of sport and learning activities to young people who are eligible for free school meals.

“By doing this, we hope to greatly reduce the number of young people who are experiencing hunger in their holiday, instead giving them enjoyable and fun activities where they can learn and grow.”

Kate Needham, Burton’s Biscuit Co.’s Marketing Director said: “We’re delighted to be involved with a grass roots initiative which is improving the lives of disadvantaged children. As part of the programme, we’ll be focusing on the benefits of a healthier, more balanced diet and the role it can play it can play young people’s active lifestyles.

“We are really passionate about programmes such as this which enable us to connect with and enthuse children in a positive, engaging environment where they can learn and have fun at the same time.

“Burton’s have led the biscuit category agenda by ensuring that all our Maryland Cookies and Jammie Dodgers portion packs are all 100 calories or less and we continue to focus on delivering a future pipeline of healthier sweet treats. We believe that it is essential that consumers understand the role of sweet treats in the context of a healthy balanced diet and an active lifestyle.

“On a bigger scale, the combination of physical activity, educational workshops and provision of nutritious food shows how sport can be used to address social issues, improve mental wellbeing and make a real difference to the lives of young people.”

Burton’s staff will also get the opportunity to play an active role in the programme by volunteering and taking part in activities on and off the pitch.