Soreen launch NEW Vegan Banana Loaf Bars – An exciting extension to its hugely successful range

Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf.

“The launch of this new flavour follows the success in sales and consumer demand of our Malt Loaf Bars, a healthy snack and source of energy that are widely available in meal deals, so are particularly favoured amongst our pre-family and millennial consumers as a tasty lunchtime treat.” said Bethan Brown, Marketing Director at Soreen.

The new banana flavoured Loaf Bar is vegan approved and comes in at just 135 calories, with 32% less sugar and 58% less fat than the average snack bar, making for the ideal on-the-go snack.

Available exclusively in selected Tesco stores from today, Banana Loaf Bar has a unique combination of great nutritional credentials alongside delicious taste and tex­ture.

“Given the rising popularity of Soreen Malt Loaf Bar, fuelling sporting adventures, this was our obvious flavour choice when making the decision to expand the range. Plus, we know how much banana as a flavour is loved amongst our Soreen fans,” said Beth.

Soreen Malt Loaf provides the perfect combination of energy boosting qualities, as well as being a tasty snack to fil the gap when hunger strikes, which is why it’s proved so popular at sporting events.

Beth commented: “We’ve been proud to be official suppliers to some of the UK’s greatest sporting events this year including, The London Marathon, The Manchester Marathon, Half Marathon and 10k, Tour de Yorkshire, Tour de Manc, and we will also be fuelling riders all the way to the finish in our home town of Manchester at the Tour of Britain this weekend.”

Banana Loaf Bars can help to provide a general pick me up as well as being the perfect pre, during and post-exercise on-the-go snack.

Mark Simester, Managing Director at Soreen also added: “Consumption of Soreen is expand­able, meaning consumers enjoy adding different formats and flavours to their repertoire. Infact due to its distinctive­ness, adding variety and choice to the range is helping to drive growth of the Fruited category.”

Soreen also launched the Soreen Cycle Project in Spring last year, an initiative that champions people, in particular families, to get cycling. For children on training wheels or for the seasoned pro, the Soreen Cycle Project has something for all. Visit: www.soreencycleproject.com for more details.