- Rose Marketing UK launches Candy Castle Crew Mutations – a thrilling and popular range of six sensationally sour sweet treats, extending the beloved Candy Castle Crew novelty brand to new levels of excitement.
- The sour craze continues to dominate, with 29%(2) of sweet enthusiasts indulging in irresistibly sour flavours, and is propelled by an ongoing viral frenzy on social media.
- The range is positioned as a popular pocket-money purchase for kids and offers a key opportunity for up-sell over the Halloween period.
Rose Marketing UK has unveiled the new Candy Castle Crew Mutations range that’s perfect for people who like to challenge their tastebuds. This innovative, must-stock range is guaranteed to make cheeks contract, tongues tingle and bring about sharp intakes of breath; with 40% of sweet enthusiasts, amongst the adventurous 16–34-year-olds being drawn by the power of sour (2).
With it’s captivating colour way and mutated character art, the range is set to be a hit during the Halloween season, when the sugar confectionery market experiences a surge in sales(1); so be prepared to refresh your shelf space and drive incremental sales.
There are six vibrant products within the new Candy Castle Crew Mutations range: Sour Belt Rainbow Roll; Triple Sour Squeezee; Sour Funkee Dip; Super Sour Skull; Extremely Sour Hard Candy and an extremely sour Venom Gunk. Each pack has a handy ‘Sour Meter’ that rates the sourness of the (not-so) sweet treats from sour, super sour to extreme!
The exciting Sour Belt Rainbow is a mixed fruit sour flavour candy that extrudes from a belt, making it a particularly popular novelty confectionery with kids.
The Triple Sour Squeezee: a combination of Blue Raspberry, Apple, and Strawberry gel candy that packs a tangy punch and is perfectly arranged in a bright box for attracting consumer attention.
For something on the super-sour profile, the Candy Castle Crew Mutations Seriously Sour Skulls hit the spot! These scary skulls are filled with gruesome gel candy and come in three flavours of Blue Raspberry, Strawberry, and Watermelon.
For those who really want to test their palates, they should go ‘extreme’ with the Seriously Sour Hard Candy.
The entire pocket-money priced range is suitable for vegetarian and vegan diets and is available to purchase NOW, directly from Rose Marketing UK’s website with exclusive limited launch promotional offers across the range.
The Candy Castle Crew Mutations range is available to purchase at www.rosemarketinguk.com/mutations
For more information contact enquiries@roseconfectionery.co.uk
1.- NielsenIQ – NDH Sugar Confectionery – GB Total Coverage – Latest 3 Weeks – WE 05/Nov/2022 vs Previous Period – WE 27/Nov/2021 vs Previous Periods.
2.- Caines, R. (2023) – ‘Mintel – Sugar and Confectionery UK 2023’, Kantar Profiles / Mintel April 2023 [Online]. Available at: https://reports.mintel.com/display/1158207/
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