St Pierre Groupe, market leader in international bakery, has taken the top spot as the UK’s number one branded bakery business for the first time following a period of significant growth[i]. The Manchester-based business, whose brands include St Pierre, Baker Street and Paul Hollywood, reported a significant increase in sales across all of its portfolio since the beginning of March.
Paul Baker, Founder of St Pierre Groupe, comments: “We are delighted to be the UK’s number one branded bakery business for the first time. We, like many businesses, have faced challenges over the past three months. However, with an entrepreneurial approach, combined with an adaptable supply chain and dedicated team, our business and brands have continued to thrive despite these unprecedented times. Demand for our brands grew phenomenally during lockdown, which we believe is due to consumers seeking out comforting, good quality, versatile, convenient and good value foods. As a result, St Pierre, Baker Street and Paul Hollywood are now all in the top five fastest growing large bakery brands in the UK[i].
“Whilst restrictions are beginning to ease, we envisage the high demand for bread and bakery will continue and we look forward to being able to supply the nation’s households with quality bread and bakery products for years to come.”
St Pierre Groupe supplies European bakery products into the UK, Ireland and worldwide export markets via the multiple, convenience and wholesale channels. St Pierre, Baker Street and Paul Hollywood are currently growing by 21%, 19% and 59% in value sales year on year respectively[i].
[i] Nielsen bakery total market May 2020