SPAR has once again pledged its support to Lancashire’s leading running event as the primary sponsor of the SPAR City of Preston 10K, delivered by health and wellbeing charity the Running Bee Foundation.

More than one thousand runners are expected to take to the streets of Preston on Sunday 25th September for the 10K and the Running Bee Foundation feel they have planned the best edition yet.

The race also sees the return of MyFirst™ Mile, an initiative created and delivered by the Foundation which encourages people of all ages to complete a mile and begin their health and fitness journey, whether they run, walk or jog.

Starting and finishing in the historic Flag Market where the athlete’s village will be located, the 10K route will take in Preston’s picturesque Avenham Park, before the riverside section swings back towards the city centre for the finish.

All finishers will receive a commemorative SPAR City of Preston 10K medal and technical T-shirt, and the race includes official chip timing, route markers at every kilometre, and a fully marshalled route.

People can register and find out more about the SPAR City of Preston 10K event on the Running Bee Foundation website here.

SPAR is sponsoring the event for a second time in association with James Hall & Co. Ltd, SPAR’s primary wholesaler and distributor for the North of England, based at Bowland View.

Niels Dekkers, Retail Development Director at James Hall & Co. Ltd, said: “We are eagerly looking forward to September’s SPAR City of Preston 10K showpiece and we are excited to have the SPAR brand associated with the race again.

“The SPAR City of Preston 10K is aligned to SPAR’s brand pillars as it brings the community together and is an occasion for families to link up in one place, all while promoting the benefits of exercise and its role in a healthy lifestyle.

“James Hall & Co. Ltd is proud of its Preston base and we will have a number of our employees running under the banner of Team SPAR in what is a home race for many.”

Steve Kenny, The Running Bee Foundation Lead, said: “We are incredibly excited for the SPAR City of Preston 10K. This year has been a welcome return to normality for our running programme and events calendar, including our popular Preston race which is back in its September slot.

“We believe we have planned the best SPAR City of Preston 10K yet in terms of overall package, and it is one where entire families can participate in either by running or spectating to get into the spirit of the occasion.

“The support SPAR has shown for the race again is gratefully received by everyone at the Running Bee Foundation and we look forward to delivering a fantastic event in partnership with the team at James Hall & Co. Ltd under this iconic brand.”

You can find out more about James Hall & Co. Ltd at www.jameshall.co.uk

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