New business, Zest Food Partners, launches to support brands and deliver growth results in the foodservice market
This month sees the launch of Zest Food Partners, a team of six sales, marketing and procurement experts working with ambitious food and drink brands that are looking to expand and grow within the foodservice market.
Nick Redford, Founding Partner of Arete Procurement Solutions, and former Managing Director of Caterforce Group, has joined forces with a team of foodservice experts to include, Warren Hamer (Founding Partner of Arete Procurement Solutions and previously Sodexo’s Global Category Director for Protein) and Kelly Burke (who joins from The Silver Spoon Company and will be heading up the sales function), to launch this exciting business which aims to support suppliers and help rebuild foodservice.
Zest Food Partners will work with brand owners to understand their business and help develop and execute successful foodservice strategies. As a strategic partner, they will identify opportunities to get their products into the right channels and in front of the right people.
Nick Redford, Procurement Director, Zest Food Partners said, “I’m delighted to be part of this new and exciting venture. As the foodservice industry starts its journey on the road to recovery, it is the perfect time for brands to review and develop foodservice strategies and the Zest team are here to support with that.
Our collaborative approach means brands can get the expertise and input of our strategy, sales, marketing, and procurement experts, without a huge investment or increasing headcount. In the current climate, we believe this is the most cost-effective way for businesses to rebuild, accelerate and achieve their foodservice growth targets.”
The Zest team is made up of well-respected senior figures who are influential in the foodservice industry. With over 140 years’ combined experience, they have an unrivalled network with established relationships and proven track records in delivering results for great brands.
Kelly Burke, Commercial Director at Zest Food Partners said, “As the industry starts to refocus and looks to the future, Zest Food Partners can help you reconnect, rebuild, and open up opportunities for growth. We’re committed to helping brands grow and are confident we have the knowledge, networks and the team to deliver great results for our clients.”
For more information visit www.zestfoodpartners.co.uk
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