Positioned to help shoppers navigate the crowded snacking market, TREK has announced a range-wide rebrand utilising clean, fresh designs to deliver strong stand out on-shelf. Having successfully launched its new Protein Nut Bar range with the new look earlier this summer, the extended refresh will now see the brand’s extensive range of flapjacks wrapped in eye-catching packaging, signposting TREK’s unique health credentials: providing natural energy, every day without compromising on taste.
Having just landed in stores across the UK, the entire Flapjack range, including TREK’s bestselling flavours Cocoa Oat, Cocoa Coconut and Original Oat, will appear in bright packaging, making them 24% quicker for shoppers to find on shelf[1] and ensuring stand out against competitors. Data shows that 61% of UK households are now making healthier snacking choices[2] and with more and more products entering an increasingly crowded and confusing market, it is more important than ever for brands to help consumers to navigate the category. The new look bars will feature a triangle emblem, clearly indicating the key benefits of each bar, increasing consumer appeal and helping shoppers to make quick purchasing decisions.
Georgie Crook, TREK brand manager, said: “We’re delighted to be rolling out a fresh new look across our popular range of Flapjacks. Having conducted extensive shopper research last year, we are now able to pinpoint how TREK can help shoppers navigate an increasingly crowded and confusing market, by ensuring our bestselling products are easy to find in store. Thirty percent of consumers already recognise the TREK brand through association of taste[3], so the new look packaging will help these shoppers find our products quicker. The bright, modernised packaging will create stand out on shelf, increasing consumer appeal by 7%pts for existing customers[4], while also driving awareness with new consumers, increasing appeal by 16%pts.[5]”
Nearly one third of snacking occasions now chosen based on health[6], meaning consumers are demanding more from brands as they increasingly look for snacks which not only taste great, but are beneficial to their health and contain natural ingredients. With 54% of consumers snacking for an energy boost or to satisfy hunger[7], and the energy snacking market expected to reach an estimated £148.9m by 2025[8], the TREK Flapjack range provides a wholefood alternative to energy solutions in the form of a healthier take on a traditional British snack. Containing 100% plant-based protein, each bar is made with naturally gluten-free oats for slow release energy, making them delicious and filling; the perfect healthy snack for an afternoon pick me up or to keep you going throughout a workout.
For outlets looking to capitalise on shoppers picking up a last-minute snack on-the-go TREK’s new look Flapjacks are available in 50g single bars at a RRP £0.90, as well as in multipacks of 3x50g at a RRP £2.50 for stocking alongside other snack and energy bars. Available for retailers to purchase from Booker, Bestway and various health wholesalers across the UK.
The full range of delicious TREK products can be found online at eatTREK.com. Check out #TREKkeepsmegoing and follow us on social @eattrek on Instagram and Twitter.
[1] SBXL, TREK Shopper Research, March 2019
[2] https://uk.kantar.com/consumer/shoppers/2018/snacking-is-changing/
[3] Spontaneous brand associations, TREK Brand Health Results, The Nursery, May 2019
[4] SBXL, TREK Shopper Research, March 2019
[5] SBXL, TREK Shopper Research, March 2019
[6] Source: Kantar Worldpanel Usage In home/carried out data, 52w/e May 2018, % of occasions
[7] SBXL, TREK Shopper Research, March 2019
[8] IRI Data, September 2019
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