Following its postponement due to the Covid-19 crisis, Unitas Wholesale is delighted to now be launching a new product trialling program through the exciting new ‘Brand Box’ initiative, part of its Plan for Profit scheme.
Each Brand Box campaign will include products carefully selected by Unitas Wholesale in partnership with their suppliers. The featured products will either be the latest, exciting new product developments from our supplier partners, or they will form part of the “Plan for Profit” core range; products independent retailers are advised to stock in store.
The first Brand Box campaign begins at the end of October and will enable 1,000 retailers to trial products from leading brands including Maltesers, Pot Noodle, Red Bull and Sharp’s Doom Bar. Each campaign will be underpinned by Picture Portal technology to enable participating brands to see how Brand Box has helped in getting its product merchandised on the shelves of independent retailers throughout the UK.
John Kinney, Unitas Wholesale Sales & Marketing Director, outlined how the new initiative will help their retailer maximise sales from new product launches and help their suppliers reach the consumer in a timely and effective manner.
“We’ve developed a platform that reduces the risk for the independent retailer to support NPD at the earliest opportunity allowing them to compete locally, we have developed this initiative in partnership with our suppliers in such a way that provides an effective and efficient route to market”, he said.