The UK’s favourite sandwich brand, Urban Eat, will celebrate a decade of producing top food-to-go fare this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by quality chilled and ambient food manufacturer Samworth Brothers.

Over the past 10 years, Urban Eat has built a broad customer base and become the nation’s number one sandwich brand, thanks to its deliciously innovative flavours, bold personality, and widespread appeal.

Back with a bang, the brand will now form part of Samworth’s Fresh Food For Now Company offer, which manufactures and supplies market-leading names in food-to-go, such as Ginsters and Soreen, to the independent, travel, convenience, contract caterer and food service channels.

The current range available through Fresh Food For Now Company comprises Urban Eats’ most popular sandwiches and wraps, in addition to its tasty meat-free portfolio ‘Roots’.

The brand has also reinstated a selection of hot eats including paninis and toasties, which are supplied in ovenable film. Lifestyle products including light choice and gluten free have also returned.

A spokesperson for Fresh Food For Now Company said: “We are delighted to have acquired such a well-respected brand which has been a staple of the food-to-go sector for an impressive 10 years. With the addition of Urban Eat to our portfolio, Fresh Food For Now Company is now the one-stop-shop for every food-to-go outlet in the UK, especially as the sector gets back on its feet.

“Bringing Urban Eat on board is just the beginning. We’re busy making exciting plans for the future of the brand, so watch this space!”

Operators can contact the Fresh Food For Now Company sales team on 0116 236 1640 or email Alternatively, submit a request via the Urban Eat website:

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