British American Tobacco’s e-cigarette brand Vype announces the latest evolution in its range of vaping products – the Vype ePen 3.

An Evolution

Vype ePen 3 is at the cutting edge of closed-system vaping technology, providing a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience. The device’s powerful 650mAh/6W battery delivers an intense flavour, making Vype ePen 3 our ultimate closed-system device delivering superior performance in internal tests versus other leading Pod Mods.

Brand New Design

The innovative design of Vype ePen 3 is stylishly compact and the soft touch metallic finish is available in a range of colours to suit all tastes and styles, including red, black, blue, silver, white and gold.

This incredibly simple to use, high-performance system guarantees satisfaction with a reliable all-day use battery*, making it the ultimate choice for smokers and vapers. Designed with the user in mind, the smooth and compact device fits comfortably in hand and discreetly into pockets.

With click in-and-out cartridges**, Vype ePen 3 is designed to be a convenient and simple to use device, while a wide range of flavours and nicotine strengths provide a choice for each vaper.

Intense Flavours

The specially formulated flavours within the Vype ePen 3 cartridges range have been crafted and rigorously tested for quality in the UK and come with four nicotine levels (0mg/ml, 6mg/ml, 12mg/ml, 18mg/ml)***. Flavours include: 

  1. Blended Tobacco: A blend of smooth, toasted tobacco notes;
  2. Crisp Mint: An expertly crafted refreshing mint sensation;
  3. Wild Berries: A fresh mix of rich wild berries with a subtle hint of vanilla;
  4. Golden Tobacco: A balanced combination of smooth and creamy golden tobacco notes with a hint of sweet caramel;
  5. Dark Cherry: A deep yet light blend of dark cherry and red fruit notes;
  6. Fresh Apple: A refreshing mix of zesty green apples and cool mint leaves;
  7. Infused Vanilla: A blend of sweet and creamy vanilla and caramel tones;

vPro Nicotine Salt Cartridges

Nicotine Salts are now available for  ePen 3 with the introduction of the vPro range. The vPro range is also made in the UK bespoke to ePen 3 and contain premium ingredients. The vPro range delivers an an enhanced vaping satisfaction through a more intense nicotine hit and flavour delivery.

For the first time, a 14-day obligation free trial available at will enable consumers to discover the satisfying taste and high performance of the Vype ePen 3, before committing to purchase it.

Gemma Webb, General Manager at British American Tobacco UK says: “ePen 3 is our best vape ever and has been five years in the making. Internal tests show ePen 3 provides a superior vaping experience versus other Pod Mods, recognised by the positive reviews we have received from smokers and vapers alike. 

The rich vapour and intense flavour delivery sets this device apart and provides a truly satisfying experience that offers a real alternative to smoking while being a great lifestyle fit for vapers seeking a fashionable and easy-to-use device.  The wide choice of colours, flavours and nicotine strengths mean there is something for every vaper or smoker.”

The full Vype ePen 3 device range is available to purchase now across major retailers at an RRP of £19.99. The Vype ePen 3 is also available to purchase on the Vype website: The eLiquid cartridges are available to purchase here:

Included in the starter kit: 

  • 1 x Vype ePen 3
  • 2 x Vype ePen 3 cartridges (Blended Tobacco & Crisp Mint – 18mg/ml)
  • 1 x Micro USB Charging Cable
  • 1 x User Guide – please read before use

Vype x House of Holland

Celebrating the importance of style and design built into the development of the Vype ePen 3, a collaboration with Henry Holland of British fashion label House of Holland has been unveiled at London Fashion Week. The exclusive collaboration taps into the UK’s passion for fashionable tech, fusing the smooth design and sophisticated technology of the Vype ePen 3 with Henry Holland’s signature style of bold, disruptive design with a playful colour palette to match.

The Vype x House of Holland range boasts five style-led ePen 3 limited edition designs inspired by the Fall/Winter 2018 House of Holland collection, plus three bespoke vaping accessories; a neck wallet, a body harness and a clutch bag, designed to hold and show off the ePen 3 in all its glory.

  1. Vype x HoH limited-edition ePen 3 devices: £39.99
  2. Body Harness: £89.99
  3. Leather Clutch Bag: £199.99
  4. Neck Pouch: £39.99

The Vype x House of Holland capsule collection can be found at and it is available to buy by calling the Vype Care team on 0800 133 7350.

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