welcome-breakGetting ready to cash in on the summer footfall, Welcome Break service areas have enlisted the Sweet Cred team for their very own in-store makeovers, transforming their confectionery display areas into a destination point sure to attract every child and adult alike.

The first makeover proved such an enormous success that Welcome Break has rolled the Sweet Cred format into further sites, where space allocated ranges from 1 metre to a spectacularly colourful and impressive 3 metres.

Welcome Break’s Category Buyer Simon Taylor stated: “I have been looking to reintroduce a Children’s Range into Welcome Break that gives us the right product in the right packaging at a strong retail price with impactful POS to attract the consumer young and old. In Sweet Cred I found these requirements as the wall displays on a number of our M5 sites show.”

The Sweet Cred range on sale at Welcome Break delivers a wide product variety, including mallows, gummy candy, boiled sugar confectionery, spray liquid candy, bubble gum and novelty related products, ensuring every buying occasion from impulse snacking to gifting is catered for. All lines carry the distinctive and eye-catching Sweet Cred brand and quality assurance

Welcome Break also enlisted Sweet Cred to provide a co-branded Surprise! Bag for its ‘EAT IN Kids’ solution in the restaurants, packed with toys and games to play, which is proving a popular addition to the children’s restaurant menu.

Lisa Marraffa
Tel: 0208 300 3333
Email: lisa@sweetcred.com

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