New Marketing Director joins Zest Food Partners from Caterforce Group

Zest Food Partners is delighted to announce that Claire Williams has joined as Marketing Director, further strengthening their team.

Claire brings with her a wealth of experience having worked as Group Marketing Manager at one of the UK’s biggest buying and marketing groups, Caterforce Group.

With her experience working closely with suppliers and a wide array of wholesalers, Claire has specific knowledge of the independent foodservice market and understands how suppliers can market their brands and drive sales. This will be key to helping Zest’s clients succeed in the foodservice market.

Having worked both in-house and within agencies, Claire has experience working with multiple clients, and is looking forward to utilising her digital knowledge to explore new opportunities in the digital space.

Claire comments: “I am extremely happy to be part of the amazing team at Zest and am excited to play a leading role in helping food and drink brands expand and grow. It is a challenging time in the market, and we are here to support suppliers and help rebuild foodservice. Now is the perfect time for brands to invest in their strategy and look for new opportunities and routes to market. Those brands that do, will prosper and we will see their market share grow.”

Kelly Burke, Commercial Director at Zest Food Partners, said “We are delighted to announce that Claire is part of the Zest team. Claire has fantastic experience and brings with her some great knowledge and creative ideas which will be key in helping our clients achieve their goals. We’re committed to helping brands emerge from this pandemic stronger, and are confident we have the best team, knowledge and networks to deliver this.”

The Zest team is made up of well-respected senior figures who are influential in the foodservice industry. With over 140 years’ combined experience, they have an unrivalled network with established relationships and proven track records in delivering results for great brands.

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