A category first as Tilda launches Limited Edition Summery Rice Salad

Currently worth £2m RSV, Tilda’s ever-innovative Limited Editions range is expanding further this spring with the launch of Summery Rice Salad. Following in the footsteps of a long line of successful limited products, the latest addition to the portfolio promises to deliver on taste and texture as the perfect accompaniment to a variety of seasonal summer plates.

The only one of its kind in the category, Tilda’s newest limited edition combines light basmati grains, nutty red rice, lemon and herby mint, with chickpeas for added plant-based protein.

With 50% of UK consumers regularly preparing rice salads at home1, this practical ready-to-heat product, perfect served just warm, forgoes the usual cooking time and conjures up mouth-watering Middle Eastern inspired flavours in just 30 seconds.

Tilda’s new Summery Rice Salad helps consumers celebrate the BBQ season, allowing them to dish up an appetising rice salad in seconds, meaning they don’t need to waste a moment of the summer sun. As well as being delicious on its own, Summery Rice Salad pairs perfectly with grilled fish, meats or barbecued veggies, offering a light yet flavourful accompaniment to any BBQ.

The zesty combination is vegetarian, vegan, gluten-free and contains no artificial colours, preservatives or flavourings. But just like the temperamental British summer, the Summery Rice Salad won’t be around for long.

Tilda New Limited-Edition Summery Rice Salad is launching in all major supermarkets and convenience stores nationwide and online in April 2019 and available until September 2019. RRP £1.59 (250g).