Absolute special

Absolut Vodka is celebrating the power of love with a new campaign, spearheaded by a limited-edition bottle for Valentine’s Day. Showcasing how a drop of love goes a long way, the campaign spreads a positive message, while using the brand’s strong position to revitalise the category. The eyecatching Absolut Drop bottle has been created using ink from racist and anti- LGBT hate signs around the world and is adorned with the word love in multiple languages, showing that love has no borders. The bottle is made using 70% recycled glass, including recycled glass from previous limited-edition bottles.