ARYZTA tempts shoppers with new sweet treats

ARYZTA Food Solutions is enabling retailers to boost in-store bakery profits by tempting shoppers with the introduction of several delicious new ‘treat’ products, ideal for eating on-the-go or take-home.

With research showing that 42% of in-store bakery shoppers buy due to ‘temptation’, higher than the convenience average of 14% for outlets without an in-store bakery*1, ARYZTA’s new products create additional opportunities to attract shoppers with delicious sweet treats, driving additional sales of impulse and take-home products.

The new products include:

  • Almond filled croissant – RRP £1.35 / case size 36
  • Chocolate filled croissant – RRP £1.35 / case size 36
  • Caramel Heaven – RRP £2.60 / case size 12

“With 52% of shoppers choosing taste over health benefits when snacking on the go*2, our new pastries and sweet treats enable retailers to boost appeal amongst shoppers looking for breakfast on the go or an indulgent afternoon snack, fulfilling the treat mission right through the day into early evening” says Paul Maxwell, Marketing Manager at ARYZTA Food Solutions UK.

“ARYZTA’s coffee solution, Seattle’s Best Coffee, integrates stands to hold breakfast pastries and muffins, enabling retailers to increase shoppers’ basket spend and to upsell to them whilst they’re waiting for their coffee to pour. From 2pm onwards, traditional food-to-go and drink-to-go missions begin to slow down, however the treat mission continues to hold up during the afternoon and early evenings.”

Snacking remains incredibly popular in the UK, with 93% of adults indulging in a snack, of which 63% do so once a day or more, highlighting the sizable opportunity for retailers*2.

The latest additions join several tray bakes and pastries added to the ARYZTA range in autumn last year.


*1 ACS Local Shop Report 2017 and 2018

*2 Mintel Consumer Snacking UK, 2017