Brand boost for Walkers snacks

Walkers has unveiled a new look for some of its most popular family snacks, Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, backed by its biggest ever TV campaign and a 30% reduction on average in outer packaging, freeing valuable shelf space for retailers. The new packs modernise the range, emphasising the iconic Walkers logo. With Brits becoming increasingly health conscious, the packs now include new calorie claims and information to help inform buying decisions. Each multipack bag in the range contains less than 110 calories, some little as 79.