‘Dilly Dilly!’: Bud Light announces new sponsorship of the England Men’s Football Team

  • Bud Light announces sponsorship of England’s Senior Men’s Football Team
  • Sponsorship to include increased presence at Wembley Stadium connected by EE

Bud Light has today announced a landmark sponsorship, as the beer giant becomes an Official Partner of the England Senior Men’s Team, and Official Beer of the England Senior Men’s Team.

Bud Light’s position as Official Partner will see the brand support the team as they continue their journey following this summer’s success. Initial plans will also see Bud Light increase its presence at Wembley Stadium connected by EE, the home of England football, with brand advertising and a take-over of the bars on the Club Wembley level over the next year.

Aina Fuller, Marketing Manager at Bud Light UK, said: “Since hitting the UK in 2017, Bud Light has ‘Dilly Dilly’d’ across the country, and seen some of the strongest growth across the category.  This exciting new partnership allows Bud Light to share its passion for football with British fans, allowing us to engage an even wider audience.

“The pride and joy that the England team will continue to ignite in the nation since the FIFA World Cup make this partnership even more exciting for us, and we look forward to embarking on this journey together – Dilly Dilly!”

Bud Light, the little brother of Budweiser – another brand in the AB InBev portfolio – is taking on the position as Official Partner of the England Senior Men’s Team and the Official Beer of the England Men’s team as part of a wider, long-term partnership announced between Budweiser and the FA earlier this year, which includes sponsorship of Wembley Stadium connected by EE and Budweiser renewing its current partnership with The Emirates FA Cup.

About Bud Light

Introduced in 1982, Bud Light is a premium light-tasting lager with a smooth drinkability that has made it the most popular beer in the United States. Bud Light is brewed using a variety of ingredients including water, rice and hops, both American-grown and imported, and a combination of barley malts. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

About AB InBev UK & Ireland

AB InBev UK Ltd is the UK trading subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). In the UK, AB InBev employs nearly 1,000 people in our two breweries and local headquarters. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer the UK’s leading premium beer and cider brands, including global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bass® and Boddingtons®. We are a founding member of the Portman Group, member of the British Beer and Pub Association, supporter of the Drinkaware Trust, have partnered with the Alcohol Education Trust and are a signatory to a number of pledges as part of the Public Health Responsibility Deal. Our Dream is to bring people together for a better world. Learn more at www.ab-inbev.co.uk or on Twitter through @ABInBevUKI_News

For more information about Anheuser-Busch InBev, please visit www.ab-inbev.com

About AB InBev’s Global Smart Drinking Goals

In 2015, AB InBev launched its Global Smart Drinking Goals, a set of global programmes that seek to change behaviours through social norms and empowering consumers with choice. AB InBev’s Global Smart Drinking Goals have been developed in partnership with public health experts to ensure we’re following the highest level of technical and scientific, evidence-based approaches.

For more information on AB InBev’s Global Smart Drinking Goals, please visit:
http://www.ab-inbev.com/better-world/a-healthier-world/global-smart-drinking-goals.html